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Our mission

"In order to be irreplaceable one must always be different."

Coco Chanel

Fashion is undergoing one of the most disruptive transformations in decades. Technology has transformed the way we dress, live, and, the way we present ourselves. This new fashion of the future, which we believe is a 'desire to be unique', demands a new way of looking at life, a heavy focus on analysing the past, combined with a vision for the future, a culture of sharing, and common values.

We believe that fashion starts with a powerful sense of being irreplaceable, leveraging a wish to stand out. From professionals to ultra fashion enthusiasts, for an industry that heavily relies on what's trending, we believe in serving the unicorns, featuring products that truly stand out.

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Style is something each of us already has, all we need to do is find it.

Diane von Furstenberg